GET IN TOUCH
Whether you’d like a chat about how Andy Middleton can meet your copywriting needs or a quote for a specific project, please contact me today.
Because the sooner we talk, the sooner your business will feel the benefit.
7 Calder Avenue
T 01904 789677
M 07904 09 0008
My career as an Advertising Copywriter has spanned 20 years, in which time I have held senior writing positions with some of the biggest ad agencies in the North.
A complete skill set
This rich variety of experience has enabled me to hone my skills in every facet of the marketing mix, from TV, radio, ads and poster campaigns to direct mail, websites and recruitment copy. So whatever your copywriting needs, you can depend on me to deliver.
I also picked up my unfair share of awards along the way, from national awards for pure creativity to awards based on achieving business results.
The ad agencies’ secret weapon
For the past decade I have operated as one of the North’s leading freelance copywriters, helping ad agencies throughout Yorkshire to both delight their existing clients and win new business pitches.
I aim to offer outstanding value for money, and I am confident you will find my rates refreshingly competitive. For a free no-obligation quotation please contact me today.
A UNIQUE APPROACH
I aim to make working with me effortless and rewarding. That’s why I have developed a unique approach that ensures the copy you receive is spot-on - first time, every time.
A Contact Report is generated and distributed to all relevant parties after every meeting. Outlining points raised, issues considered, instructions given and actions to be taken, these Contact Reports ensure everyone is kept informed at every stage.
The AM Copy Brief
After the initial meeting I draw up my unique AM Copy Brief. This features elements such as copy style, tone of voice, brand personality, marketing objectives, timings and budget. This brief will become the central reference point for the entire project, ensuring the final result hits the mark in every respect.
Here are just some of the big names I’ve worked with over the years.
Marks & Spencer
|Regional Railways||Seven Seas|
|DAF Trucks||Persimmon Homes|
|First Direct||Mercantile Credit|
|Dunlop Slazenger||London Fire & Civil
I’ve also worked with more SME’s than you can shake a stick at. So no matter how small the budget or how local the company, I’m more than happy to help.
The proof of the pudding is in the eating, so please check out my portfolio of work. In it you’ll find samples of copy from my time working in ad agencies as well as freelance samples and examples from my own direct clients.
As you’ll see, whatever your brand or tone of voice, whatever your product or service, whatever medium you choose, Andy Middleton will deliver.
Direct to you
This time also saw me offering a direct copywriting service for blue chip clients and SMEís alike, including Nestle Rowntree, Norwich Union and ONdigital. At last, businesses without an in-house writing resource have direct access to a leading copywriter.
Big ideas, great copy
As an award-winning copywriter, I can generate big campaign ideas as well as powerful copy. And Iím adept at working hand-in-glove with your in-house design team to develop a truly successful campaign.
In most cases, the first thing you will see is a Copy Platform. This platform offers you a ‘taster’ of the copy and the structure of the piece and consists of headlines, bullet points and a section of sample copy. As well as putting your mind at ease, it offers a golden opportunity to make any adjustments quickly, painlessly and cost effectively before full copy is written.
HOW CAN I HELP YOU?
Business letters under-performing?
Direct mail packs downright dull?
Web copy turning visitors off?
Brochure copy lack-lustre?
Ad copy uninspiring?
News sheets yawn-inducing?
Recruitment copy failing to pull?
Press releases not generating column inches?
Video scripts lacking impact?
Speeches rambling on?