andy middleton

GET IN TOUCH

Whether you’d like a chat about how Andy Middleton can meet your copywriting needs or a quote for a specific project, please contact me today.

Because the sooner we talk, the sooner your business will feel the benefit.

Andy Middleton
7 Calder Avenue
Poppleton Park
Nether Poppleton
York
YO26 6RG

T 01904 789677
M 07904 09 0008
E andy@amcopy.co.uk

MY EXPERIENCE

My career as an Advertising Copywriter has spanned 20 years, in which time I have held senior writing positions with some of the biggest ad agencies in the North.

A complete skill set

This rich variety of experience has enabled me to hone my skills in every facet of the marketing mix, from TV, radio, ads and poster campaigns to direct mail, websites and recruitment copy. So whatever your copywriting needs, you can depend on me to deliver.

Award-winning results

I also picked up my unfair share of awards along the way, from national awards for pure creativity to awards based on achieving business results.

The ad agencies’ secret weapon

For the past decade I have operated as one of the North’s leading freelance copywriters, helping ad agencies throughout Yorkshire to both delight their existing clients and win new business pitches.

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RATES

I aim to offer outstanding value for money, and I am confident you will find my rates refreshingly competitive. For a free no-obligation quotation please contact me today.

A UNIQUE APPROACH

I aim to make working with me effortless and rewarding. That’s why I have developed a unique approach that ensures the copy you receive is spot-on - first time, every time.

Contact Reports

A Contact Report is generated and distributed to all relevant parties after every meeting. Outlining points raised, issues considered, instructions given and actions to be taken, these Contact Reports ensure everyone is kept informed at every stage.

The AM Copy Brief

After the initial meeting I draw up my unique AM Copy Brief. This features elements such as copy style, tone of voice, brand personality, marketing objectives, timings and budget. This brief will become the central reference point for the entire project, ensuring the final result hits the mark in every respect.

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CLIENTS

Here are just some of the big names I’ve worked with over the years.

Nestle Rowntree	Marks & Spencer
Virgin	Norwich Union
HSBC	Barclays
Silentnight Beds	Dunlopillo
Regional Railways	Seven Seas
Dalepak	ASDA
Morrisons	Lada Cars
DAF Trucks	Persimmon Homes
ONdigital	Yorkshire Water
Hawkshead	Tata Trucks
First Direct	Mercantile Credit
Dunlop Slazenger	London Fire & Civil Defence Authority

I’ve also worked with more SME’s than you can shake a stick at. So no matter how small the budget or how local the company, I’m more than happy to help.

THE PORTFOLIO

The proof of the pudding is in the eating, so please check out my portfolio of work. In it you’ll find samples of copy from my time working in ad agencies as well as freelance samples and examples from my own direct clients.

As you’ll see, whatever your brand or tone of voice, whatever your product or service, whatever medium you choose, Andy Middleton will deliver.

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Direct to you

This time also saw me offering a direct copywriting service for blue chip clients and SME’s alike, including Nestle Rowntree, Norwich Union and ONdigital. At last, businesses without an in-house writing resource have direct access to a leading copywriter.

Big ideas, great copy

As an award-winning copywriter, I can generate big campaign ideas as well as powerful copy. And I’m adept at working hand-in-glove with your in-house design team to develop a truly successful campaign.

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Copy Platform

In most cases, the first thing you will see is a Copy Platform. This platform offers you a ‘taster’ of the copy and the structure of the piece and consists of headlines, bullet points and a section of sample copy. As well as putting your mind at ease, it offers a golden opportunity to make any adjustments quickly, painlessly and cost effectively before full copy is written.

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